Amway Global Parent Company Selects Omniture to Scale Globally for Company's Growth

MarketWatch

Omniture, Inc., a leading provider of online business optimization software, today announced that Alticor, Inc., parent of leading direct selling company Amway Corp., has selected Omniture SiteCatalyst Web analytics to optimize the content for audiences of the company's Web sites. Alticor has selected Omniture for more real-time Web traffic analysis, advanced merchandising and deeper segmentation, enabling the company to drive more targeted and meaningful content for independent business owner (IBO) communications, e-commerce conversion, order fulfillment, recruitment and product education.

Alticor, Inc., with $7.1 billion in sales in 2007, has more than three million IBOs doing business in 80 countries and territories under the Amway and Amway Global/Quixtar North America brands. The company's online channel has become increasingly important for future growth opportunities. Omniture will provide Alticor with the backing of worldwide offices, support for all global currencies, 24/7 customer support and service in eight different languages, and localized products and professional services.

Amway completes 10 yrs of operations in India

The Morung Express

Amway India is one of the country’s leading selling FMCG companies that manufactures and sells world-class consumer products with a wholly owned subsidiary of US$ 7.2 billion. Amway Corp, USA, has been operating now for 10 years in India.

Amway India today offers a wide variety of 102 products ranging from Home Care, Personal Care, Nutrition and Wellness, Cosmetics and Agriculture. Over 85% products are manufactured in India through 7 contract manufacturers. Since its launch in India in 1998, the company has expanded to 102 offices and 55 city warehouses, covering 3000 cities and towns through its home delivery network set up with the help of independent logistic partners. This year, the company is said to have entered into mass-market with great value products and aims to touch “the Rs.1000 crore mark” in the current fiscal.

What's Amway got to do with it?

MLive.com

Market research found only 3 percent of Americans recognized the Quixtar name.

But 77 percent still knew Amway, even after it had been shelved for eight years.

Perhaps more important, younger people knew Amway but did not associate the name with pyramids and legal battles that have dogged Amway in the past.

Company leaders realized they had an asset they weren't exploiting. "I'd rather build on 77 percent than 3," Lieberman said.

Beginning Tuesday, the North American operation takes on the Amway Global name and brand. By next spring, the slowly fading Quixtar name will be dropped altogether.

Amway Global embarks on brand awareness campaign

PRWeek US

Amway Global, a manufacturer of products such as beauty brand Artistry and vitamin supplement Nutrilite, and direct-seller company, has embarked on a corporate rebranding campaign to raise awareness of the overall brand in the health and wellness category and phase out the Quixtar name and brand. The company has operated as Quixtar North America/Amway Global but is transitioning to the Amway Global name by 2009. Efforts are geared toward consumers and the company's independent sales representatives, and will feature specific products to aid awareness.

Beth Dornan, director of marketing services at the company, said that brand awareness among Americans is 80%, but consumers still associate Amway with the cleaning products it produced 50 years ago rather than its beauty and health offerings.

Working with its AOR Weber Shandwick Minneapolis, Amway has partnered with the YMCA in its consumer campaign to support the Y's wellness-oriented Activate America program. On September 20, the team will organize events at 100 different locations and announce the results of its joint "state of wellness survey."

Amway shifts its strategy to the luxury segment

Business Standard

The company, working on the multi-level marketing (MLM) system, is promoting new products every year, as the market is "extremely sensitive to quality products," according to the company’s Branch Manager, George Popescu, for Business Standard.

"We recently launched the Luxury cream. Within the first month, it became the best sold Amway product, of a total 700 products we have," Popescu added.

He indicated that the company entered the luxury segment due to the demand on local and international markets. "We considered that the market is demanding such a product at this time, and that people are willing to spend more on such a product," Popescu said. Other luxury products are to be launched this fall, he added.

Amway Global To Launch Mobile Brand Experiences

MarketWatch

Amway Global today announced that it will launch a North American tour of mobile brand experiences to increase consumer awareness of its two flagship brands, NUTRILITE(R) vitamin, mineral, and dietary supplements; and ARTISTRY(R) skin care and cosmetics.
The tour will feature two customized vehicles that will educate consumers about the brands and offer opportunities for product sampling. The vehicles, a customized motor coach featuring the ARTISTRY brand and a customized semi trailer featuring a NUTRILITE experience, will begin touring October 1 in support of Amway Global's Presenting Sponsorship of "Tina Turner Live in Concert."
"This campaign is unlike anything Amway Global has done before," says Steve Lieberman, Managing Director of Quixtar North America/Amway Global. "We're incredibly proud of our ARTISTRY and NUTRILITE brands, but they've been two of the world's best-kept secrets. We intend to change that by literally taking these brands on the road and introducing them to consumers. We're excited to take to the streets, show consumers what we're all about, and support the Independent Business Owners (IBOs) who sell these products and have made these brands global leaders in their categories."

Amway, YMCA To Team Up

Detroit Free Press

Amway Global and YMCA of the USA have announced that they will work together to expand the reach and impact of the YMCA's efforts to build healthier communities across America.

As part of the collaboration, Amway Global, based in Ada, is making a financial contribution to support Activate America, the YMCA's effort to improve the nation's health.

Interleukin Genetics Launches Enhanced Heart Health Genetic Test Report Format

CNN Money

Interleukin Genetics, Inc. , today announced the launch of an enhanced test report format and information package for the company’s Heart Health Genetic Test. The test is currently marketed under the brand name Gensona(R) Heart Health Genetic Test by Quixtar/Amway. The new report will include quantified risk information on heart attack and coronary artery disease generated from clinical studies and conducted by the company. The company believes that this enhanced report format will provide individuals and their physicians more complete information about a person’s inflammation-based genetic risk factor for a heart attack. The new package also provides information on the science behind the genetic test and information to help people understand preventive measures and actions that can be taken to lower the risk of heart disease.

In addition, the company will conduct scientific lectures on the Gensona(R) test for interested Quixtar/Amway individual business owners at their scheduled conferences. The first of these lectures will be on Saturday morning and afternoon, July 26, 2008 at the Nardone/Melillo/Callendar conference at the Radisson Valley Forge Hotel & Convention Center in Valley Forge, PA. Thousands of attendees are expected at the conference.

Universal Forest Products, Inc. Announces New Director

MarketWatch

Universal Forest Products, Inc. today announced that Bill Payne, chief of staff for Alticor Inc., has been appointed to the Company's board of directors and is expected to stand for election at the Company's annual shareholders meeting in April 2009. The appointment was approved by the board at its July 16, 2008 meeting.

"Bill Payne is an excellent addition to our board of directors," said Executive Chairman William G. Currie. "He brings well-cultivated business skills, a strong aptitude for strategy and an understanding of our company, business and culture. We look forward to his contributions to our company and success."

Payne was appointed as part of the board's succession plan to fill the seat expected to be vacated by Chairman Emeritus Peter Secchia, who is set to retire in 2009 at age 72, in accordance with Company policy. Appointing Payne now facilitates a smooth transition.

Nutrilite's New Sport Cookie Revs Up Recovery

PR Web

NUTRILITE® introduces new Sports Cookies that provide an optimized carbohydrate-to-protein ratio for faster muscle recovery and reduced muscle damage. The cookies include the exclusive NUTRILITE® C-Lenium Blend to offer antioxidant protection from harmful free radicals generated by intense and prolonged exercise.

NUTRILITE Sports Cookies aid the recovery process of muscles after an intense workout. They're also effective as a higher carbohydrate energy snack that is also a good source of protein and fiber. NUTRILITE Sports Cookies come in two delicious flavors - lemon and cranberry oatmeal - and are a good source of vitamin C, and have no artificial colors, flavors, or preservatives.

"NUTRILITE Sport Cookies are a perfect fit for our sports nutrition line because it's convenient for on-the-go people and has something for everyone, no matter what your fitness level," says Brian Geers, Manager - Health Marketing for Quixtar. "It's an ideal option if you're looking for faster muscle recovery after a tough workout or if you just want an energy-boosting snack that has a blend of carbs, protein, and fiber."

Amway India to go retail

Newindpress.com

Amway India, the country’s leading direct selling FMCG company, has announced its plans to enter the retail market with the launch of a number of products catering to the mass market.

`Great Value Products’ from Amway include coconut oil, hair oil, shaving cream, hair cream and disposable razors. The products are priced in the range of Rs 19 and 75.

Announcing the launch in a press conference on Tuesday, vice-president (south) Anshu Budhraja said the consumers will get a product that has Amway guarantee for quality.

Alticor subsidiary Fulton Innovations develops wireless charging systems

MLive

Imagine this: You place your cell phone, iPod and your power drill on your kitchen counter, come back an hour later and your devices are charged.

All this is done without digging up cords that need to be attached to the devices or the risk that your toddler electrocutes himself when he crawls up on the counter.

This is wireless power.

And it's the vision behind eCoupled Technology, a product developed by Alticor Inc.'s little known subsidiary, Fulton Innovations.

While few have heard of Alticor's patented innovation, eCoupled will make its debut later this year when several major manufacturers are expected to build it into everyday re-chargeable products such as laptop computers and cell phones.

IBOAI Board of Directors Calls MonaVie Initiative a Publicity Stunt

Business Wire

The Board of Directors of the Independent Business Owners Association International (http://www.iboai.com), the primary advocacy organization representing hundreds of thousands of independent business owners (IBOs) powered by Quixtar/Amway Global (http://www.quixtar.com), today issued this statement in response to an initiative announced by MonaVie, a direct selling organization that competes with Quixtar/Amway Global.

“The so-called ‘Global Free Agent Initiative’ announced by MonaVie on April 2 is, we believe, nothing more than a publicity stunt, as they cannot actually expect to overturn scores of Court rulings that support the concept of short-term non-compete agreements for independent contractors. Independent contractors in direct-selling organizations such as Quixtar/Amway Global possess unique knowledge and networks that they have built with the extensive support of their parent organization. The parent organization, and other independent contractors who do not wish to change their affiliation, deserve a degree of protection when any individual wishes to resign or is terminated from his business.

“There is also no coincidence in the timing of MonaVie’s announcement, coming on the heels of their being joined, with great fanfare, by terminated Quixtar/Amway Global distributor Orrin Woodward. Woodward, along with certain associates, is already the focus of a lawsuit alleging that he has encouraged thousands of independent contractors to violate their non-compete agreements in order to join with him at MonaVie and in his other business enterprises. MonaVie is also the target of a similar complaint. Starting with the day of his termination, Woodward has orchestrated an Internet-centered propaganda campaign which has hurt those to whom he was previously loyal, including thousands of Quixtar/Amway Global independent business owners.

Amway Taking Back Its Name In Multimillion-Dollar Campaign

MediaPost Publications

Alticor's global direct sales units, Amway, is undergoing a brand revamp in 2008 that will be completed in 2009, the company's 50th anniversary.

The company, which since 1999 has made Quixtar North America its online brand ID--and de facto brand--in this country, is bringing back Amway as the global brand, and eliminating the Quixtar name entirely.

This year, the division of Ada, Mich.-based Alticor will consolidate under Amway Global and will launch what it is calling a multimillion-dollar effort to tout the Amway brand anew with advertising, media and PR efforts telling "a compelling and dynamic story of the business opportunity in North America."

Quixtar Files Suit Against MonaVie To Protect Consumers, Halt Unfair Competition

The Earth Times

Quixtar North America has filed a multi-count Complaint against MonaVie (Mona Vie, Inc. and MonaVie LLC), and several MonaVie distributors for unfair competition in federal court in Salt Lake City. The Complaint alleges that MonaVie competes unfairly by making false claims about its products. Utah-based MonaVie sells juice blend products featuring acai berries through a network of distributors. Quixtar, a sister company to Amway Corporation, sells nutritional products through its Independent Business Owners (IBOs) that directly compete with MonaVie. Some of Quixtar's products also contain acai berries.

Quixtar's filing is intended to protect consumers from false health claims as well as ensure its IBOs are not damaged from unfair competition stemming from false claims. Quixtar, a respected member of the Direct Selling Association, also hopes to protect other direct selling companies from MonaVie's deceptive tactics.

The Complaint contains numerous examples of false health claims made by MonaVie and its distributors. For example, the Complaint includes transcripts of MonaVie meetings with speeches by "doctors" who falsely claim that MonaVie can cure cancer, stop aging at a rapid pace, improve vision, and eliminate pain. The "doctors" describe "dosages" of MonaVie to falsely imply that it is a medicine.

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Amway to capitalise on two new products

The Star Online

AMWAY (M) Holdings Bhd expects single-digit growth in revenue for the year ending Dec 31, 2008, given the cautious mood amid economic weaknesses in the US, according to executive director Paul Yee.

“The US and global economies are seeing weaknesses while the domestic market faces inflationary pressure. These factors would affect consumer spending, hence impacting us,” he said.

For the year ended Dec 31, 2007 (FY07), the direct-selling company reported a net profit of RM87.9mil on record sales of RM584.3mil.

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Interleukin Genetics Enters into New Clinical Research Collaboration with Alticor

Calibre Macro*World

Interleukin Genetics, Inc. reported today that it has executed a new research agreement with Access Business Group International LLC , a subsidiary of Alticor Inc. The research agreement encompasses four main areas; osteoporosis, cardiovascular disease, nutrigenomics, and dermagenomics. Interleukin Genetics will be conducting various clinical studies, which shall be fully funded by Alticor. Studies will look to correlate single nucleotide polymorphic (SNPs) gene variations to the risk of osteoporosis or cardiovascular disease in Asian populations. Other studies will seek to identify genetic factors that influence athletic performance and skin appearance (wrinkles, elasticity, aging) for the purpose of developing products to enhance healthy aging.

Under the terms of the agreement, ABG will pay Interleukin Genetics $1.2 million during 2008 for the research. Approximately $800,000 of unspent funding from prior research agreements with Alticor shall also be credited against the costs incurred under this new agreement.

"This is our eighth research agreement with Alticor and we are pleased to continue to work with our partner on the development of genetic risk assessment tests in the field of osteoporosis and cardiovascular disease in new populations as well as innovative research in exercise performance and skin health," said Lewis H. Bender, Chief Executive Officer of Interleukin Genetics. "The areas in which we are collaborating with Alticor represent attractive, important and large markets. Alticor's continued investment and commitment is an important endorsement in the development of risk assessment tests and personalized wellness products using our proprietary methods and intellectual property."

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Amway India sales up 9 p.c.

The Hindu

Amway India Enterprises, a leading FMCG company in the direct sales channel has reported a turnover of Rs. 800 crore in 2007 against Rs. 738 crore in the previous year, a growth of 9 per cent. Products under nutrition and wellness category contributed over 55 per cent of overall business.

The company, which has commenced its tenth year of operations in India, aims to achieve a 20 per cent growth in turnover at Rs. 950 crore in 2008.

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Ronaldinho joins Team Nutrilite

Get The Facts

I've known about this for a while but thought I'd be nice and withhold it until Nutrilite made the official announcement on Thursday, February 28. However, as pointed out by aliveone, it's already made the papers nearly 2 months ago!

Brazil and Barcelona footballer Ronaldinho is the new spokesperson for Nutrilite and Nutriway, joining world class athletes Asafa Powell, Sanya Richards, Liu Xiang, and Jenn Stuczinsky.

While perhaps not so well known to American audiences, Ronaldinho is a superstar in much of the rest of the world, widely regarded as one of the best footballers of his generation. Ronaldinho first came to public attention as a 13 year old, when he scored all 23 goals in a 23-0 drubbing of a local team in his hometown! Since then he has won all of the major awards football has to offer.

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Helping Americans Naturally Lose Weight, Quixtar Introduces Nutrilite Slimmetry

PR Web

The struggle to shed pounds through diet and exercise alone is a losing battle for many Americans, yet dietary supplements designed to help fight the battle of the bulge often over promise and under deliver. Quixtar Inc. and its sister company, Amway Corporation, are launching an all-natural dietary supplement that was shown in a human clinical trial to deliver statistically significant weight loss when used in conjunction with regular physical activity and a low calorie diet.

Quixtar is offering NUTRILITE® SLIMMETRY™ dietary supplement as part of the NUTRILITE product line. NUTRILITE is the world's leading brand of vitamin, mineral and dietary supplements*. It's the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms**. Quixtar chose SLIMMETRY because it is all-natural and clinically tested, further supporting NUTRILITE's commitment to promoting optimal health through natural methods.

"NUTRILITE is excited to include SLIMMETRY in its product line as it is a clinically tested and patent-pending formula demonstrating statistically significant weight loss, and more importantly, significant fat loss, in a well-controlled human study," says Robin Dykhouse, Vice-President, Health & Beauty Research and Product Development for Access Business Group, a sister company to Amway and Quixtar, and manufacturer of NUTRILITE products.

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