13 August 2008

Amway Global To Launch Mobile Brand Experiences

MarketWatch
Amway Global today announced that it will launch a North American tour of mobile brand experiences to increase consumer awareness of its two flagship brands, NUTRILITE(R) vitamin, mineral, and dietary supplements; and ARTISTRY(R) skin care and cosmetics.
The tour will feature two customized vehicles that will educate consumers about the brands and offer opportunities for product sampling. The vehicles, a customized motor coach featuring the ARTISTRY brand and a customized semi trailer featuring a NUTRILITE experience, will begin touring October 1 in support of Amway Global's Presenting Sponsorship of "Tina Turner Live in Concert."
"This campaign is unlike anything Amway Global has done before," says Steve Lieberman, Managing Director of Quixtar North America/Amway Global. "We're incredibly proud of our ARTISTRY and NUTRILITE brands, but they've been two of the world's best-kept secrets. We intend to change that by literally taking these brands on the road and introducing them to consumers. We're excited to take to the streets, show consumers what we're all about, and support the Independent Business Owners (IBOs) who sell these products and have made these brands global leaders in their categories."

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