Amway Taking Back Its Name In Multimillion-Dollar Campaign
MediaPost Publications
Alticor's global direct sales units, Amway, is undergoing a brand revamp in 2008 that will be completed in 2009, the company's 50th anniversary.
The company, which since 1999 has made Quixtar North America its online brand ID--and de facto brand--in this country, is bringing back Amway as the global brand, and eliminating the Quixtar name entirely.
This year, the division of Ada, Mich.-based Alticor will consolidate under Amway Global and will launch what it is calling a multimillion-dollar effort to tout the Amway brand anew with advertising, media and PR efforts telling "a compelling and dynamic story of the business opportunity in North America."
posted by David Stone at
4/02/2008
3 Comments:
This is too funny. I can't believe the American people are letting us back in to rip them off some more.
AINT IT GREAT!!!!
Amway is a great name of company and business opportunity. Amway name becomes very famous now throughout Asia as the business is hugely exploding there. Not sure about how it will be going using Amway name back in America. But stories in Asia is great.
Amway is a great name of company and business opportunity. Amway name becomes very famous now throughout Asia as the business is hugely exploding there. Not sure about how it will be going using Amway name back in America. But stories in Asia is great.
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