26 March 2008

Direct Marketer MonaVie Receives Substantial Growth Capital From TSG Consumer Partners

Business Wire
TSG Consumer Partners, the leading provider of growth capital for branded consumer companies, has made a significant investment in MonaVie, the leading creator of the premier açai blend nutritional beverage category, for a small, minority equity interest in the company.

TSG pioneered focused investing in high-growth, well-branded and well-managed consumer companies and has an exceptional 20-year track record. With approximately $1.5 billion in capital under management, TSG has invested in well-respected brands such as Arrowhead Mills, Terra Chips, Glaceau VitaminWater, PureOlogy, Smart Balance, Smashbox Cosmetics, Meguiar’s, Famous Amos, MET-Rx, and Mauna Loa Macadamia Nuts, among others.

“MonaVie just got stronger through our strategic partnership with TSG, and I’m excited because our distributors will be the beneficiaries,” said Dallin Larsen, founder and president of MonaVie. “Most importantly, TSG and MonaVie share the same values of focus, integrity, and results.”

Charles H. Esserman, president and chief executive officer of TSG, said that he personally embraces MonaVie’s mission of providing the best products that nature and science can create as well as an opportunity that allows people to pursue their dreams. TSG is more proud of its investment in MonaVie than any other company in its history.



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