Amway Global Parent Company Selects Omniture to Scale Globally for Company's Growth

MarketWatch

Omniture, Inc., a leading provider of online business optimization software, today announced that Alticor, Inc., parent of leading direct selling company Amway Corp., has selected Omniture SiteCatalyst Web analytics to optimize the content for audiences of the company's Web sites. Alticor has selected Omniture for more real-time Web traffic analysis, advanced merchandising and deeper segmentation, enabling the company to drive more targeted and meaningful content for independent business owner (IBO) communications, e-commerce conversion, order fulfillment, recruitment and product education.

Alticor, Inc., with $7.1 billion in sales in 2007, has more than three million IBOs doing business in 80 countries and territories under the Amway and Amway Global/Quixtar North America brands. The company's online channel has become increasingly important for future growth opportunities. Omniture will provide Alticor with the backing of worldwide offices, support for all global currencies, 24/7 customer support and service in eight different languages, and localized products and professional services.