Amway shifts its strategy to the luxury segment

Business Standard

The company, working on the multi-level marketing (MLM) system, is promoting new products every year, as the market is "extremely sensitive to quality products," according to the company’s Branch Manager, George Popescu, for Business Standard.

"We recently launched the Luxury cream. Within the first month, it became the best sold Amway product, of a total 700 products we have," Popescu added.

He indicated that the company entered the luxury segment due to the demand on local and international markets. "We considered that the market is demanding such a product at this time, and that people are willing to spend more on such a product," Popescu said. Other luxury products are to be launched this fall, he added.