31 July 2005

Network Marketing Today:
A Brighter Future

Surfing through Google® today, I found an interesting article from Fast Company about Network Marketing.
Here's a little taste:

Any business model that has achieved this kind of success probably has lessons that all business people can learn from. We define this family of business models as a method of distribution in which people are paid for sales volume generated by people they have recruited into the distribution network. 20% of American adults reported they are now (6%) or have been (14%) a direct selling representative -- defined as "the sale of a consumer product or service, person-to-person, away from a fixed retail location." In 2000, 55% of American adults reported having, at some time, purchased goods or services from a direct selling representative. Read more ...
When you start to think that no one is interested in your program, that your leads have hit the proverbial dead-end, consider the findings of this article. Around 80% of American adults have NOT been involved in Network Marketing / direct selling! Hello.....McFly......80% NOT involved - ever. That's only in the United States!

Another snippet from the story:
The most prominent examples of direct selling companies include Amway, Avon, Mary Kay, Nu Skin, and Herbalife, which recently went public. In 2003, U.S. total direct selling sales totaled more than $29 billion, or almost 1% of the over $3,397 billion for total U.S. retail sales (U.S. Census Bureau).
Numbers don't lie here. Remember this statistic that next time someone has concerns about marketplace saturation.


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