Where's your market?

I n the business section of this morning's Indianapolis Star, I read a couple of items relating to labor that I found interesting.


Here are some stats from the U.S. Census Bureau:

• There are 149.6 million workers, age 16 and older in the U.S. work force in July 2005.
• There are 10.3 million people classified as self-employed workers.
• 4.5 million people are reported to be working from home.
• There are 7.3 million people who hold down more than one job.

In a separate news items by Associated Press, here's another part of the story that bears some consideration:
From a survey of more than 27,000 people that lost their jobs recently, here's what was reported. Of those that lost jobs this year, 94 percent cited changes at their company as the reason, this number up from 64 percent in a 2001 survey. In 2002, this number was 75 percent and in 2003, it represented 79 percent of the result.

These changes occurred most often due to restructuring, merger, sale, or major relocation of the respective business operations.

When people you are presenting your program to, suggest that they are looking for something safe and secure, do you think they can actually find it? Look again at the number of people that are holding more than one job - 7.3 million people - how many of these have you been talking to about your biz-op?