Utah Supreme Court considering XanGo case

Deseret News

The Utah Supreme Court heard arguments Monday from a group of investors who are challenging the dismissal of a case they filed against six founding members of Lehi multilevel-marketing company XanGo LLC.

The legal issue that the justices will consider is whether 4th District Judge Fred Howard rightfully dismissed the case and correctly applied Utah Rules of Civil Procedure.

The investors, who identified themselves as Angel Investors LLC and as a "few neighbors and friends" who "pooled their savings and invested it in an unknown startup company called XanGo," filed lawsuits in 2006 and 2007 against the company, which sells juices and personal-care products.

The original court complaints are sealed, but at the court proceeding Monday, the Angel Investors' attorney, Mary Anne Wood, said the investors "became concerned by evidence of extravagant lifestyle and compensation" of the six founders — Aaron Garrity, Bryan Davis, Gary Hollister, Gordon Morton, Joseph Morton and Kent Wood.

XanGo Preps Skin Care Launch

Inside Cosmeceuticals

XanGo LLC will officially launch its new brand, Glimpse™ Intuitive Skin Care, to the U.S. and Canadian markets during its sixth annual convention in early November. The personal care line was created using “green” chemistry to deliver mangosteen’s health benefits in a topical form to nourish the skin. XanGo is using a proprietary ingredient formula called BioActive X3 Complex™ in its skin nutrition system to deliver xanthones and other phytonutrients from the mangosteen.

“We are conscious both of the fact that you are what you absorb and what we put into the environment eventually returns to our bloodstream,” said Beverly Hollister, senior vice president. “XanGo has used clean ingredients in Glimpse that do not mutate or harm any organisms downstream, protecting the environment we all live in.” Hollister also noted the company signed the Compact for Safe Cosmetics, pledging that all the products in Glimpse meet established European Union formulation standards and are free of chemicals known or strongly suspected of causing cancer, mutation or birth defects.

Seeing orange at company’s first year bash

The Star Online

XANGO LLC, the global nutritional leader, celebrated the company's first anniversary in Malaysia recently with a party attended by almost 1,000 guests at MegaView, Kuala Lumpur Tower.

Many guests, including distributors, dressed in the XanGo's theme colour, orange, to celebrate this milestone event.

The anniversary party began with an energetic percussion performance, followed by a welcome speech by general manager of Southeast Asia Tai Tolman.

Clear Choice Beverage Awards honor Iconic XanGo® juice bottle

Drinks Media Wire

The Glass Packaging Institute today honored global nutritional leader XanGo, LLC with its 2008 Clear Choice Award for the category-creating iconic bottle design of XanGo Juice. Chief Marketing Officer John Digles accepted the award at the Food Marketing Institute (FMI) Show in Las Vegas. XanGo was honored among some of the world's most renowned beverage brands.

"In creating a new global category, XanGo introduced a bottle image that is now cast as one of the world's most recognized nutrition brands," said Digles. "We thank the Glass Packaging Institute for this honor. And special thanks to nearly a million XanGo distributors worldwide for establishing the XanGo Juice bottle as a global symbol of wellness and prosperity."

In accepting the award, XanGo also recognized Anchor Glass Container Corporation, the company's global bottle manufacturing partner.

Company builds $1 billion juice business

Business Week:

"On stage at a sales convention, XanGo executive Joseph Morton said that when he first stumbled across mangosteen, a tropical fruit with purported curative powers, 'I didn't have to have it confirmed in the New England medical journal before I would listen.'

The multilevel marketing company has built a huge business around its mangosteen-based juice, which it promotes as an immunity booster. The company still hasn't proved its health benefits -- which it says could include a stronger immune system and improved joint function -- to skeptical experts. XanGo's Web site includes a disclaimer, noting the juice is not meant to treat or prevent disease. A lab test arranged by The Associated Press found its antioxidant power to be on par with other fruit juices.

Morton, a 37-year-old triathlete nicknamed Ironman Joe, was on a business trip in Malaysia when he saw mangosteen, a white delicacy wrapped in a blood-red leathery shell, on the dessert menu."

XanGo Receives Humanitarian Award from Virgo Publishing

XanGo News Center:

"Global nutritionals leader XanGo, LLC, received Virgo Publishing's inaugural 'Focus on the Future' Humanitarian Award for its support of XanGo Goodness. Since the company's founding in 2002, XanGo has contributed to global humanitarian causes that benefit children and families in need.

In presenting XanGo with its Humanitarian Award, Virgo Publishing recognized the company for making significant contributions to the betterment of the community through charitable and public service work. XanGo co-founder and President of Sales and Marketing Gordon Morton, who started XanGo's charitable giving by making a company donation before turning the first profit, thanked Virgo Publishing for recognizing what continues to be a major area of focus for the company and its distributors and employees."

Real Salt Lake courts companies for naming rights to soccer stadium

Deseret Morning News:

"In its 2006 financial statements that it provided to Salt Lake County, Real included a line item for the $1.5 million annually in its projected budget. Howes said that while he is optimistic an agreement will be reached prior to the opening of the stadium next summer, the team is prepared to move forward with or without a sponsorship deal.

"You have founding partners, you have other sponsorship deals, you have tickets and all the other revenue streams," Howes said.

Last November, Real became one of the first American sports franchises to display a sponsor's name on the front of their jerseys when the team struck a deal with sports supplement drink company XanGo. The agreement was for $4 million to $5 million over four years."

Why is XanGo™ So Successful?

Back to XanGo:

"One of the complaints heard most in network marketing today is,

“My company doesn’t allow us to promote our company on the Internet” or, “We can’t use our company name or logo.” Some companies even go as far as to ban all advertising or cold marketing.

XanGo™ understands the heart and soul of the entrepreneur and allows all forms of promotion and advertising both on and offline."

Xango-The Launch of a Reality Channel

Xango: Mangosteen Juice::

"Xango, a nutritional company, is always on the cutting edge of technology and research; they just launched a video sharing site called XanGo.TV. It showcases distributors lives, insights, and experiences with Xango. The purpose of the site is to give distributors a feeling of community...a sense of belonging.

It will give customers and potential distributors a glimpse of the person behind the replicated website; it also offers behind-the-scenes look into the company.

It's unusual to see a company such as Xango take the lead and offer their distributors a platform to showcase their business building tactics and offer advice to other distributors."

Founders herald rapid growth rate

Salt Lake Tribune:

"Top XanGo officials touted the Lehi-based supplements marketer Friday as quickly building toward a billion-dollar company after only five years of operation. In front of about 10,000 of its distributors of the multilevel marketing company that sells a drink made from a Southeast Asian fruit, the founders and top officers pointed to the company's growth rate since it was founded in 2002 and promised much more is to come as it expands globally. 'XanGo is a billion-dollar [brand] today,' CEO Aaron Garrity said to loud cheers. 'We are a billion-dollar [brand] in less than five years.' "

XanGo.TV Broadcasts the XanGo Lifestyle

EARTHtimes.org:

"Global nutritionals leader XanGo, LLC today blazed another trail for consumer brands and direct selling with the launch of XanGo.TV, a brand-centric video sharing site broadcasting real-life stories, insights and experiences from millions of distributors and consumers worldwide. 'XanGo.TV is designed to achieve an elite level of brand intimacy. XanGo is a lifestyle brand. Our business is built on distributors and consumers sharing their personal experiences with XanGo and our nutritional products. XanGo.TV offers a visually captivating platform for those narratives and gives viewers a behind-the-scenes look into the company,' said XanGo Chief Marketing Officer John Digles. Hosting a library of videos and podcasts from XanGo's first five years, XanGo.TV chronicles the company's genesis as a category-creator to its advent as an evolving global billion-dollar brand. Episodes posted on the site come from XanGo's international markets, including the U.S., Canada, Germany and Japan."

XanGo sellers flock to SLC

Salt Lake Tribune:

"The 10,000 people flooding Salt Lake City this week for the annual XanGo convention are a testament to the phenomenal growth of the quirky Utah County supplements company with a funny name. The company's fourth annual convention began Wednesday but doesn't get into full swing until general sessions Friday and Saturday at the Salt Palace Convention Center. This year's event will include distributors from 18 foreign countries, as well as the United States, who will be celebrating that growth. One sour note unlikely to be discussed, however, is a lawsuit facing the company claiming that its principals engaged in self-dealing and used XanGo assets for personal use. Launched in 2002 with 14 employees and leased offices, the privately held, multilevel marketing company now occupies 300,000 square feet of office space in three buildings at Thanksgiving Point in Lehi for its more than 700 employees. "

XanGo Taiwan Opens For Business

Healthy Wealthy:

"Here's where the site monitoring map comes in handy... I see two readers from Taiwan! Well, here's your chance to come face-to-face with XanGo. XanGo will officially open for business in Taiwan on November 2, 2007. But due to the overwhelming excitement there, XanGo has decided to have a pre-launch period! Beginning October 30, 2007 at 8 a.m., XanGo Taiwan will begin accepting new distributor sign-ups online."

Emery Joins Xango

Deseret Morning News:

"Alan Emery has joined Lehi-based XanGo LLC as director of facilities. He has several years of experience overseeing facilities management and operations. He will oversee the nearly competed 30-acre corporate headquarters at Thanksgiving Point and other company facilities worldwide."