Avon introduces its first podcast in London

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In an attempt to further move its business model from doorstep to digital, the 'digital Avon lady' will go live tomorrow. It will feature make-up artist Jackie Tyson and real life Avon representative, Hannah Rowlett.

The podcast aims at addressing Avon's customers, through the two women who will answer the typical questions posed by customers. The content will also include tips and handy hints on how to get the latest looks and which new products are a must this Autumn.

The opening podcast will focus on Avon's collaboration with Marimekko, the Finnish design house which lends its floral motif to Avon's colour collection.