Focus is local at Amway

Daily News & Analysis:

"Amway India, the wholly owned subsidiary of Amway Corp, is unveiling a line of secondary brands specific to India.

The direct-seller is open to launching several sub-brands in the country to build a strong second-tier cosmetics and personal care segment and also to leverage on the large customer base for premium products in the country.

“There will be a lot of activity over the next months, be it launches or new categories, which we cannot reveal at present. But the target is to reach Rs 1,500 crore turnover in a few years. With a robust growth of 13% CAGR in cosmetics, we are in the process of introducing various colour cosmetics in future,” William S Pinckney, managing director, Amway, told DNA Money."