04 December 2007

Gems to Jewels Donates one-of-a-kind jewelry gifts for TODAY Show Holiday Toy Drive

eMedia Wire:
"Gems to Jewels, a direct sales company that combines the best of home-party plans with the growing trend in hobby jewelry making, has created one-of-a-kind bracelets that they are donating to the 14th Annual TODAY Show Holiday Toy Drive. The Direct Selling Association, of which Gems to Jewels is a member company, has partnered with the TODAY show this year to donate more than $7 million in products and cash to the Toy Drive. In its four years of participation in the drive, DSA and its member companies have donated more than $28 million to the Toy Drive.

'Our participation in the Today Show Toy Drive is a perfect fit because Gems to Jewels is about creating jewelry, but also about celebrating individuality by allowing people to create one-of-a-kind pieces at our workshops,' said Elena Kennedy. 'Our talented consultants are joining the home office in donating pieces they designed themselves and we hope that these little girls will enjoy receiving gemstone and sterling silver bracelets that were designed with them in mind.'"



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