Amway has new product line: Hollywood

International Herald Tribune:

"'The distribution system for the entertainment business is broken,' said Daniel Adler, Fanista's founder. 'We're pioneering a new model.'

A newfangled Internet business pops up every few weeks in Hollywood and promises to revolutionize something or other, but movie studios and music labels are taking the upstart seriously.

Money is one reason: Alticor, the owner of Amway and Fanista's sole financial backer, says it generates about $6 billion in annual revenue.

'Those are awfully deep pockets,' said the writer and entrepreneur Norman Lear, who helped connect Adler with the direct-sales giant."