15 January 2008

Ex-Fruit of the Loom CEO promoting fruit drink

Trading Markets.com:
"Bill Farley celebrated his 65th birthday in November by inviting about 100 friends to dinner at Terragusto, a North Side Italian restaurant.

At the end of the night, he had an unusual parting gift for his guests: a sample of a fruit-juice drink he has launched that claims to promote health and nutrition.

Such a marketing ploy was vintage Farley. The former chief executive of Fruit of the Loom once donned underwear in a television commercial to advertise the brand. Eight years after he was forced out of the underwear company after its bankruptcy, Farley, who resides in Chicago, is back in the public eye with a new business venture."

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