New online products downplay Amway

mlive.com:

"The introduction comes after years of being tagged as a company where selling products is secondary to selling 'the opportunity.'

'We fashioned these products based on taste first,' said John Stecco, team leader for the product launch. 'This is something that is designed to be surprising.

'We designed them so the reaction is, 'OK, this is good for me?' '

By cutting the clutter, Amway and its online Quixtar counterpart hope to get people who may have never heard of the company to try something new."

Hat tip to MLM Blog