07 November 2007

How will Crave break into the huge energy drink market

Crave Energy Drink Weblog:
"The big problem concerning the hundreds of companies out there is distribution, and this is where Crave’s company, Vitamark International, have a huge advantage. None of these other companies can go nationwide or global overnight. A company that wants to sell its product in all 50 states of America needs between 250 and 300 distributors. Building those relationships remains a challenge for small companies: Go Fast! currently has about 25 distributors, and Crunk!!!, which started less than a year ago, has only six, mostly in the South and New York."

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