29 May 2006

Your Business Foundation and Credibility

Here is another excellent article written by Kim Klaver. This is not only great advice and direction for the new person starting their business but it is also a way to evaluate the true nature and focus of the company you are representing. Do they offer a product that has an end-consumer appeal and marketability that drives the enterprise? - or - Do they rely most heavily on the recruiting process?

Kim Klaver -
But I haven't made anything yet!
It's always easier to get someone's attention when you are making good money. It's immediate validation that on the surface at least, your deal is working.

Since most people aren't making much, and certainly nothing at the beginning, what can you do or say to get a high quality builder-type to come look so they can catch that 'vision' of the big money?

Some possibilities:

1. Get those 100 customers
first, a great way to validate your business to any entrepreneur. They'll see that people other than those selling it, use it. Can you say that for your company?

AOL went after 'just' customers, and now look. 30 million. (Oh say - has anyone from AOL (or your cable TV service, whatever you're using) ever called you to nag you to sell their service?)
Read the entire essay.


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