You - The Brand

Wendy Maynard:

For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs.

Starting today, make sure that you are positioning yourself as the brand…the expert. Begin to make a list. What makes you different from your competition? What traits make you stand out? What do people remember most about you?

By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. Create a tagline for you that describes your benefits - are you a straight shooter...compassionate...a big thinker...a problem solver? What things about you make you absolutely different and valuable from someone else in your industry?

When you are in the process of branding your personality, it’s time to forget about modesty. Become as visible as possible. Show up at events and speak with passion to people about what you offer. This is very difficult for some people. But there’s a saying; if you don’t toot your own horn, who else will?