ViSalus Sciences Announces Direct Sales Veteran John Purdy as New President, COO

PR Web

ViSalus Sciences has added a direct selling industry veteran to its executive management team with the hiring of John B. Purdy as the company’s President and Chief Operating Officer.

Purdy most recently held leadership roles in a variety of capacities over a 13 year career at Herbalife, including Director of North American Operations, Senior Vice President of International Operations and Senior Vice President of Asia Pacific. He led Herbalife’s efforts in Japan, increasing sales of this leading market during a dramatic growth period from 1995-1999. As Senior Vice President of International Operations, he was responsible for the International Expansion Group which successfully opened markets in Europe and Asia.

In Purdy, ViSalus adds a seasoned executive who has risen through the ranks of two multi-billion-dollar companies. Purdy was instrumental in both maintaining the stability of mature markets as well as launching and growing new emerging markets.