08 September 2008

Wiregrass United Way Declares Money-Raising Goals

WTVY News 4
"We are really worried because their fundraising has been really hard," CEO of Wiregrass United Way Walter Hill says. "We are really fortunate because right now we are tracking pretty good, but obviously it could always be better."

Leaders say every little bit helps, from businesses to Hidden Lake Elementary School 3rd grader Jamesen Pylant. She sold Avon products last year and raised $400.

"I like to help other people in their conditions and I like to raise money for charity," Pylant says. "I do it a lot and it's really fun and encouraging for other people."

According to the Wiregrass United Way website, The Wiregrass Boys and Girls Club will receive the most allocated money in 2008, $154,000.

Yet another example of how marketing your product through a fund-raising prism helps produce a win-win. Great job!


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