Makers of ViaViente Address Industry Problems and Trends

Hot tap pharma actions:

"Consumer awareness has fueled a growing trend towards herbal and alternative medicine that bodes well for dietary supplements and whole food products.

“Since the dawn of recorded history, plants have been the primary source of medicine for people throughout the world,” said Dr. Mark Pedersen, author of “Nutritional Herbology” and creator of the VaVient whole food formula. “Even today, plants are the major source of medicine in most countries.”

Use of complementary and alternative medicine in the U.S. has grown rapidly in recent years. More than one-third of adults reported pursuing some form of alternative treatments such as herbal remedies or dietary supplements, according to the Institute of Medicine's 2005 report on Healing alternative medicine and Alternative Medicine."