25 September 2007

New Guy - New Idea

Article Trader -
"Have you ever wondered how some new guy comes into the organization, and within a week is the newest top-earner? It's no secret really, but it does require some long-term thinking. You see, the new guy knows something that isn't explained easily, or talked about much. The company line when you join is to go to your "warm-market". Your friends and family. People who you already know, and therefore, already have a certain "trust" established with you. Well, until you join your fourth MLM company that is. And then what happens? Do they screen your calls? Avoid you at family functions? I know mine did.

That's not what the new guy does. Although it's still about trust, he doesn't go to his warm-market as a first step. He knows that you have to build trust and the easiest way to do that is to position yourself as an Authority. So, he goes to the people he has networked with (already) and shares his vision. You see, he has spent the last four years "networking" with the right people. Cultivating contacts. Listening. Learning."

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