23 September 2007

Agel: Product Innovation


Agel is positioned to capitalize on the emerging nutritional product marketing named "Gelceuticals". Here's a snip from a press release that offers a thumbnail of the concept.

PRWeb -
"One of the main complaints about many over-the-counter vitamin and mineral supplements is that they simply pass through your body providing you with limited or even no nutrients at all. Suspension Gel Technology allows properly timed ingestion, correct quantities of nutritional components and high bioavailability of the nutrients.

Through Suspension Gel Technology, your daily nutrients come in gel packs that can be taken anywhere quickly and easily. Plus, they taste good. This new product category in the health and wellness industry is called Gelceuticals. Gelceuticals are reaching the health conscious as well as those on the go, finicky consumers who would never take the time or endure the "inconvenience" of proper nutrition before.

The innovative gel packs deliver proper nutrition by supplying desperately needed vitamins, minerals and antioxidants. Some of the areas affected are immune system function, energy, weight loss, fatigue, athletic performance, inflammation, joint mobility and more."

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