06 October 2008

Ignite Approved for Membership in Direct Selling Association

Ignite, the marketing arm of Dallas-based Stream Energy, has been approved for membership in the Direct Selling Association, an organization which has established high standards for the direct marketing industry.

Ignite is the first energy marketer to become an active member of the national trade association. The Direct Selling Association requires applicants to undergo a one-year review to ensure compliance with all provisions of the DSA's Code of Ethics.
"The members of the Direct Selling Association pride themselves in their commitment to the highest standards of business ethics," said DSA President Neil Offen. "By applying for membership in the association and going through a rigorous approval process, these companies are saying they take their ethical obligations to their field sales force and customers seriously and are willing to make a public pledge to that effect."

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